Introducing the Embrace Agency Marketplace

A curated, community-driven directory of trusted vendors and service providers helping Farmers® agents run stronger, smarter agencies.

Visit Embrace Marketplace

Join the Marketplace

We’re currently welcoming select vendors to apply for inclusion in the Embrace Agency Marketplace — a curated, community-driven directory of trusted partners that help Farmers® agents run stronger, smarter agencies.

Why it matters (quick hits):

  • Vetted with agent input for quality and relevance

  • Practical categories (staffing/VA, marketing, training, tech, compliance, print, events, and more)

  • Transparent ratings & reviews from fellow agents

  • Many partners offer Embrace-only pricing or perks

  • Free to join at this time

The Marketplace is exclusive to verified Farmers® agents — only those with active Farmers Dashboard credentials can access listings, leave reviews, and connect directly with approved vendors.

We review applications for proven results with insurance agencies, clear offerings and transparent pricing, strong service standards, and positive feedback from Farmers agents. Top-performing vendors may also be fast-tracked for review and consideration to join the official Farmers Agent Marketplace, offering broader visibility within the Farmers community.

 

If you’d like to be considered, please apply here

💡 What It Is…

The Embrace Agency Marketplace is built by and for Farmers® agents — a practical, transparent hub where you can discover and connect with trusted partners.

Key features:

  • Agent-powered: Every listing is vetted with agent input to ensure quality and relevance.

  • Practical categories: Marketing, staffing & VA services, training, tech tools, compliance, print, events, and more.

  • Transparent feedback: Ratings and reviews from fellow agents help you choose confidently.

  • Exclusive value: Many partners offer Embrace-only pricing and perks.

How We Got Here…

Over the years, our community has shared countless “Who do you use for ___?” recommendations.
Now, we’ve organized those referrals into one simple, searchable hub — so new and seasoned agents alike can quickly find trusted partners and avoid trial and error.

🔐Access for Farmers® Agents

Soon, active Farmers® agents will be able to log in directly through the Embrace website to view approved vendors:
👉 www.embraceconference.org

Only agents with Dashboard access will be able to:

  • Browse approved vendors

  • Leave feedback

  • Connect with trusted service providers